Thoughts, how-tos and tips from our copywriting team

Happy reading.

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Get teams writing on the same page

From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn.

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How three different companies claimed their thought-leadership positions

Here’s how we helped three wildly different brands position themselves as thought leaders.

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WFB Customer Story - Building Datamine’s Founder Brand

A well-crafted founder brand is a valuable marketing asset. Read how WFB helps Datamine’s Paul O’Connor turn his story into content that connects.

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WFB Customer story – nailed tone, expanded reach for MessageMedia

Tech company MessageMedia started as a simple prototype and an SMS gateway. Today, 65,000+ businesses trust them to connect with their customers – and that’s just the beginning. WFB helped the brand develop engaging content and tap into a new SMS market.

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WFB Customer Story - Regular blogging helped Ecrotek dominate the hobby apiarist market

Ecrotek is the largest hobbyist beekeeping supplies company in Australasia, and content is the backbone of its marketing. WFB helped design the content strategy, plan the topics and create blogs to educate its audience and support its search rankings. Marketing manager Rob says they’ve had great success with the articles.

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WFB Customer Story - How regular, high-quality thought leadership articles helped A2X go for SEO gold

Homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence. It tried a few freelancers but couldn’t get the results it was looking for – until WFB. A2X saw 120% organic keyword ranking growth in just 12 months. Here’s how.

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WFB Customer Story - WFB helps MYOB bring its content plan to life

Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why.

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WFB Customer Story - Building trust and growing traffic for Tradify

Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic.

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WFB Customer Story - Shaping the future of local communities

When it comes to any elected government official, whether it be a mayor or local board member, we all want people who are advocates for their communities. It’s local election time, and this year, Words for Breakfast (WFB) worked with one district council to produce their pre-election report.

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WFB Customer Story - when great copy and great design collide

Award-winning design agency RedSpark Creative know how to turn design briefs into unforgettable brands. When the brief requires engaging, on-brand copy to match, they call on us.

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